| Take SEO To The Streets: Go Local Hi bayanipogi, Search Engine Opportunists are fighting a long battle over an increasingly saturated and competitive SERP landscape. Staking ground is becoming more expensive and time consuming. To make money online, sometimes it’s best to take the fight to the Streets. There are a lot of local Mom-and-Pop stores scraping by in spite of a lackluster online presence. Unclaimed or outdated Business Pages, poorly managed Yelp accounts and clumsy Social Media are their only recourse. They might not all be hemorrhaging money but they’re certainly leaving a lot of it on the table. For the typical business owner who can barely set the alarm on their iphone (unless their teenage kid helps), they might want to do some decent online marketing but the skills are sorely lacking. Making a pretty site is easy and making money online isn’t rocket science but people looking for a local store or service might still be shambling around and opting for the least-bad presence out there to try first. Making money in Local SEO isn't about fighting the fight. It's about pillaging unsuspecting local industry niches where "the Internet" is something that happened to other people. 
It's unfortunate that the only weapons available to fight this online invasion aren't in the hands of the people who need them. However, it does mean that there's a huge amount of territory for those with the inclination and the skills to exploit it, leaving the zombie hordes to fight it out in the SERPs. This isn't as bleak or cynical as it sounds: we're specialists and this isn't a zero sum game. An independent florist shop might wilt in the shade of online delivery companies like Interflora but local seo experts can breathe new life into businesses like this while still benefiting from their growth. People have forgotten what it's like to physically shop around. 60% of people in the USA will hunt down a local bargain armed only with a mobile device. And 70% of these local mobile searches result in offline purchases. Even if you're not actively selling real-life goods or services, you can still take your cut. For example, your local friendly funeral parlor might be dead on its feet but people still need it as a service. If you can rank locally for the niche, you've got their customers by the hearts and minds. Any neighbourhood mortician would be dying to pay for leads that could bring in new customers and resurrect their business. Or, build a site that ranks locally. Buying or renting sites with high visibility is an investment which helps a previously offline business assimilate the market. When companies can't physically reach their customers, they'll happily pay for someone who can giftwrap customers and hand them over, money at the ready. When people look for local businesses, they're ready to buy. Local SEO, if done properly, reaches people who actively want to spend money. Sales funnels, long-tail and buyer-intent keywords just aren't that important. When people look for local businesses, they're ready to buy and easy to pick off. So it's easy to see why local seo is a silver bullet for small offline businesses, while giving online marketers a nice juicy stake in a growth area. You just need to learn how to use it. Slay the competition: Reverse engineer Google's local algorithm. We've tracked down Greg Gifford, a champion of Local SEO who's been collecting data to reverse engineer Google's Local Algorithm. He'll be sharing these results for the first time ever so we've asked him to tell us more about this and show us what he can do. Watch his video and find out what Killer Tips he'll be sharing at UnGagged Las Vegas 2017. 
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